Commercial

Working across retail, hospitality, workplace, fitness, and healthcare projects, Yimeng Wang approaches commercial space as a strategic extension of brand identity. Her work translates brand DNA into spatial language, creating environments that reinforce positioning, enhance user experience, and support long-term brand recognition.

Through a narrative and context-driven design process, each project aligns spatial decisions with a brand’s values and audience. Architecture and interiors are treated not as backdrops, but as active agents of branding and storytelling—spaces that communicate through material, proportion, circulation, and atmosphere.

AIRNOW,SHENZHEN,2022

PARTICLES KITCHEN,BEIJING,2015

BLUE FOCUS GROUP STAFF CLUBHOUSE,BEIJING,2017

SHEGLAM POP-UP STORE,LOS ANGELES,2022

JOLI’S WINE BAR,BEIJING,2017

COSHAUS COSMETIC CLINIC,BEIJING,2018

FITJOY POWERED BY ZERO GRAVITY,BEIJING,2016

LINYUN TECHNOLOGY CO.,OFFICE,BEIJING,2017